Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
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As marketing has evolved, so has the language we use as marketers. We're all guilty of tossing around jargon and acronyms that often leave our clients confused. We as marketers are probably confused on what certain terms and acronyms mean half the time as well! Two terms and acronyms that are often used interchangeably without a clear understanding of how they're related and how they differ are SEO and SEM.

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They have a symbiotic relationship and, when both are leveraged to their full potential, they can get you great marketing results. Today, however, SEM is used to refer exclusively to paid search. SEO disciplines need to continually evolve to keep up with Google's ever-changing algorithms.

But one thing is constant: SEO is made up of on-page and off-page i. Create valuable, high-quality content that your target audience will find useful such as blog articles and web page copy. This helps establish your authority over time and results in increased organic website traffic, more opportunities for inbound links and, most importantly, more conversions.

Optimization Glossary

Pay attention to these on-page and off-page tactics to ensure your landing pages, web copy and blog articles are optimized for search. SEM strictly involves earning search visibility through paid advertisements on search engines like Google. These advertisements are commonly referred to as pay-per-click PPC ads. It helps you retain long-term relationships, not just conduct transactional communications.

It all starts with a campaign

These are automated email campaigns that follow up with users automatically. Write them once, and they keep working for years to come. There are plenty of email marketing tools to help you out with your campaigns and monetize your email list.

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Affiliate marketing is basically getting paid by a company for referring people to their product. You see it all the time. Amazon is the perfect example.

You can put affiliate links in your blog posts, emails, on your social media, or send them directly to friends you think might be interested. If they click on the link and buy the product, the company you are an affiliate of pays you a nice little commission.

What Is The Difference Between SEO and PPC?

Many people have made this their main business and are earning an insane amount of money through this. Now you have a basic understanding of online marketing. So, which one of the channels you learned in this online marketing for dummies article will you use? Your email address will not be published. Skip to content.


Pay-per-click (PPC) advertising allows businesses to target their audiences precisely through keywords people type into a search engine; businesses only pay when people click on a link in their ad. Pay Per Click Search Engine Marketing For Dummies [Peter Kent] on Amazon.​com. *FREE* shipping on qualifying offers. Plan and launch your PPC campaign​.

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As you can see from the screenshot above you can expect to find PPC Ads above the organic results and on the bottom. Where exactly your ad will appear depends on a number of factors i. Organic results can only appear in the middle of the page. Whether your listing will appear in the top positions or first pages this depends on how optimized your web site is both in terms of on-site and off-site SEO. I have mentioned above that SEO traffic is free and PPC is paid and while this is absolutely true, you should understand that it needs a lot of effort and hard work to get free traffic from search engines.

How to Pay Per Click Search Engine Marketing

The competition is high for almost every keyword you can search and you really need to have a high quality web site and a great SEO plan to get one of the top 5 positions. If we take for example the cost per click of advertising with the most popular PPC system, Google Adwords , then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. If it sounds a bit complicated then it probably is, despite the efforts made by Google to make the whole system easier to use.

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